New Ad Campaign Pushing National School Choice Legislation

With President Trump in the White House, school choice advocates are optimistic in securing passage of the Educational Choice for Children Act

Nearly Three Quarters of Voters Favor School Choice; Higher Among Hispanic voters

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The Invest in Education Coalition (IIEC), a national organization dedicated to advancing school choice at the federal level, launched a TV and digital ad campaign today in Washington, D.C. The ad kicks off on National School Choice Week, a week dedicated to raising awareness about school choice across the country.

The ad features testimony from Diana Reyes, a mother from Las Vegas, Nevada, who after seeing her son, Daniel, struggle to get the educational support he needed in his public school, she fought for a school choice scholarship that she says would provide him with the best learning environment to suit his needs.

“Thanks to a school choice scholarship my son became the first person in our family to graduate college,” Reyes states in the ad running in Washington, D.C. on television and digital platforms this month “I supported Donald Trump because he’s the school choice President, and he fights for parents and kids. There is new legislation in Congress that will help Trump expand school choice in all fifty states. It’s a game changer for parents and students.”

Invest in Education Coalition (IIEC) says the ad campaign is focused on educating Members of Congress on the Educational Choice for Children Act (ECCA), a federal tax credit scholarship bill that would help as many as two million students access a school or education service of their parents’ choice. Scholarships are funded with private donations, not federal money, and donors receive a federal tax credit. Students could use scholarships for tuition, tutoring to address learning loss, special needs services, or education technology.  

According to a recent survey of voters nationwide:

  • Nearly three quarters of voters favor school choice where parents are allowed to choose the public, private or technical trade school they send their children to.
  • By nearly a 2-to-1 margin, voters believe that parents should be in charge of deciding the best education for U.S. children as opposed to local school boards, teachers’ unions or government.
  • Seventy-two (72%) percent of Hispanic voters favor the Educational Choice for Children Act (ECCA).

President Trump has also expressed his support for the ECCA. When asked recently on Fox and Friends whether he would support the proposed ECCA, President-elect Trump said, “I would sign it. Anything to do with school choice, I’ll support.”

Anthony J. de Nicola, Chairman of Invest in Education Coalition, said of the ad launch:

“We are proud to share the stories of families who are impacted by the issue of school choice. The ECCA would benefit parents and students in every community across all 50 states. Voters from every demographic across the country support school choice, and they voted for President Trump in large numbers because they want better educational options for their children. School choice is an issue that all Americans can get behind and we will keep fighting to spread awareness so that lawmakers can swiftly act in support of the ECCA, in turn giving our young people access to brighter futures.”

To learn more, please visit investineducation.org For more information on the Educational Choice for Children Act (ECCA), please click here.

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About Invest in Education Coalition

Invest in Education Coalition is a 501(c)(4) organization that advocates at the federal level for legislation that will directly empower K-12 parents throughout the nation to choose the best school or education service for their children.  Invest in Education Coalition is the only national organization exclusively dedicated to advancing school choice at the federal level, working to make this goal a reality for children in all 50 states.  We believe that K-12 parents should have the power to choose the best educational options for their own children.  Simply put, parents should decide where their child’s education dollars are spent. To learn more, please visit investineducation.org  For more information on the Educational Choice for Children Act (ECCA), please click here.

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